According to the Tourism Department of Wulingyuan District in Zhangjiajie, Wulingyuan Scenic Area received 5,000 European and American tourists from January to May, a two-fold increase from a year earlier. Since the view of "floating mountains" in the global blockbuster film Avatar was shot in Wulingyuan, Zhangjiajie held a series of activities and revived the depressed European and American markets in 2010. Media groups from Europe and North America like NBC and RAI highly publicized the splendid scenery of the scenic area, bringing numerous tourists and travelling salesmen from Europe and North America.A series of extreme challenge activities were successively launched in Zhangjiajie to promote the city abroad, including Breath-holding Contest in Baofeng Lake, Wingsuit Flying Contest in Tianmen Mountain and Spideman Climbs Highest Outdoor Elevator. The city's reputation is also enhanced via its culture soft power embodied in the past two sessions of International Country Music Week, attracting many famous Western bands and creating plentiful celestial music. Mark Levine, hailed as father of American modern country music, visited Zhangjiajie for five times within five years and volunteered to promote the city by composing songs and writing essays.Translator: Xiao JuanSource: enghunan.gov.cn

News 2013-06-05 11:06 View：979

Hunan’s Advisory Office Researching the Inheritance and Development of Intangible Culture Heritages and Tourism Development Situation in ZJJHow to ecologicalize intangible culture heritages and make them more close to life? How to make a sustainable development of the intangible culture heritages? How to combine the inheritance and development of intangible culture heritages with tourism development?On June 4, Liu qingjun, deputy director of Hunan’s advisory office, and its other members come to Zhangjiajie and attend the discussion forum themed with “the Inheritance and Development of Intangible Culture Heritages and Tourism Development Situation in Xiangxi”.Xu feixiong, provincial adviser, director, professor and doctoral supervisor of tourism research institute of Hunan Normal University, Lin yu, vice-chairman of Hunan’s writer’s association, former dean, president and doctoral supervisor of arts faculty of Hunan Normal University, and Chen danfeng, member of the municipal standing committee and deputy mayor attend the meeting.According to the statistics, there are ten kinds of intangible culture heritages with about 723 items, including three national items, twelve provincial level items, sixty city level items and over 200 district level items. Zhangjiajie not only develops its tourism based on national and provincial intangible culture heritages, but also depends on city-district even part of county level intangible culture heritages,which consist of a rich tourism products, meeting the tourism market requirements.The research group suggests that the relation between the inheritance and development of intangible culture heritages and cultural construction, the relation between intangible culture heritages and tourism development, the relation between the inheritance and development of intangible culture heritages should be handled well;the main brands of intangible culture heritages should go abroad, protecting the major items and giving due consideration to the normal ones. At the same time, the relation between the rights and duty of inheritance should also be delt with, making the supporting measures of inheritor practicable.Translated by Crystal

News 2013-06-04 14:13 View：781

Wulingyuan School launching A Science Survey: Love My Hometown, Protect Giant Salamander,On May 31, a cluster of science and technology interest group from Jundi elementary in Wulingyuan came to visit ZJJ Giant Salamander Science and Technology Museum in Baofeng scenic area of Wulingyuan, launching a science survey-Love my hometown, Protect giant salamander”ZJJ Giant Salamander Science and Technology Museum is the first Giant Salamander Museum in the world,Hunan science popularization education base as well as the only science popularization tourist attractions in Zhangjiajie. The museum described fully 10 thousand history through interactive multimedia like sound, light and electricity, integrating science popularization, tourism and arts.Under the guidance of a tour guide, students enthusiastically paid visit to the museum. They looked closely and took notes about the shape, living environment, evolutionary process and historic culture. At the end the activity, students carefully gathered the survey material together and filled giant salamander questionnaire. Through this experience, the students not only learned about a large amount of knowledge of giant salamander, but also raised their awareness of loving their hometown and protecting rare animals and plants.By Emma

News 2013-06-04 14:07 View：982

On June 2, A321 airbus, the first flight conducted by TranAsia Airways, makes a successful arrival in Zhangjiajie Hehua Airport from Taipei Taoyuan Airport, with 180 Taiwan tourists. MR Fan-yuntian, deputy secretary of municipal party committee of Zhangjiajie and secretary general of municipal party committee, receives general manager Xu-yicong of TranAsia Airways and its other members.During the reception, MR Fan-yuntian first delivers his congratulation and welcome for Tranair Airways’ the first successful flight to Zhangjiajie, and briefly introduces Zhangjiajie’s basic information and tourism resources. At the same time, he hopes that the exchanges and cooperations between Zhangjiajie and Taiwan will be strengthened, creating mutual benefit, win-win result, joint development and mutual progress.MR Fan-yuntian indicates that, with the operation of Zhangjiajie aviation port, a convenient air-bridge has been constructed between Taipei, Gaoxiong and Zhangjiajie, and the three-dimensional aviation system between Zhangjiajie and Taiwan has also been established, which is favorable to boosting mutual tourismand trade and business, further friendly exchanges and trade and economic cooperation.Translated by Crystal

News 2013-06-04 14:01 View：884

According to the source from the Rednet, Zhangjiajie“Tianmen fairy fox, new Liuhai cutting firewood” has made over 1000 performances in four years, the reporter learning of it under the introduce of the Tianmen Fairy Fox Tourism Limited Company. Originated from the widely famous Hunan folk story and flower drum opera—Liuhai Cutting Firehood(Liu Hai was a farmer), the new edition went on a art recreation, inventing a bittersweet, intricate and touching story.At present, this stage show is the only landscape live music & dance show with complete plot in the world, which has a total investment of 120 million and a group of performers up to more than 530.By Emma

News 2013-06-04 14:00 View：920

After China Southern Airline's initiative of opening a Zhangjiajie-Taibei direct flight on April 15th, Taiwan TransAsia Airways has followed by opening a Taipei-Zhangjiajie direct flight on June 2nd, along with Taiwan UNI Air opening a normal charter flight between Zhangjiajie and Taiwan's Gaoxiong on June 3rd.On Mondays, Tuesdays and Sundays each week, the 3-hour Taipei-Zhangjiajie Flight takes off from Taiwan Taoyuan International Airport at 15:50 and arrives at Zhangjiajie Hehua International Airport and the return flight commences for Taipei at 19:50. From June 3rd on, the newly-opened normal charter flight will take off from Gaoxiong at 14:50, arriving at Zhangjiajie in 2 hours and 40 minutes, and will return to Gaoxiong at 18:50 each Monday.These flights between Zhangjiajie and Taiwan will greatly facilitate Taiwanese wishing to tour Zhangjiajie. Via the 3-hour direct flight, they can now comfortably and safely get to the beautiful city instead of transferring in Guangzhou or Changsha.Translator: Wang XiaoluSource: enghunan.gov.cn

News 2013-06-04 11:04 View：1018

On May 30, South Korea the 26th International Tourism Exhibition is officially held in Seoul. Liu-jinping, party member of National Tourism Administration and discipline-team leader delegates to attend the exhibition. The delegation is composed by 19 provinces, such as Hunan, Tianjin, Hebei, Zhejiang and Qinghai, etc.The stand for China this time covers an area of 270 square meters. The exhibition, themed with “Travel in the Beautiful China”, highlights rich tourism resources such as the Chinese historical culture, natural mountains and rivers, national customs and holidays. According to the requirements and features of tourism market, the exhibition introduces different tourism products and routes, such as the ancient tea horse road, silk road, yangtze river delta, honeymoon journey, etc. Many local tourism wholesalers and the masses come to consult and make transaction, which make the exhibition live to its expectations.In order to create marketing atmosphere in the scene, the Chinese exhibitors prepare many wonderful programs with Chinese characteristics, such as Peking Opera, Change Face and lion dance, etc.Translated by Crystal

News 2013-06-03 13:59 View：825

On June 2, A321 airbus conducted by TranAsia Airways is initiated its first flight, with 180 Taiwan tourists arrived in Zhangjiajie Hehua airport from Taipei Taoyuan airport, which signing three flights from Zhangjiajie to Taipei will be added to six every week. Tian-huayu, deputy mayor of Zhangjiajie people’s government, welcomes these guests coming from afar.After China Southern Airlines opened the flights from Zhangjiajie to Taipei on April 15th, TranAsia Airways will conduct “ZJJ-Taipei Flight”. The schedule is on Monday, Thursday and Saturday, which takes off on 15:50 and makes a return voyage on 19:50, lasting three hours. On June 3, normal charter flight from Zhangjiajie to Gaoxiong will be opened by Taiwan Uni Air, which is favorable to boosting tourism development and strengthening economic and trade cooperation among the three cities.Translated by Crystal

News 2013-06-03 13:58 View：820